With the right marketing approach, you can easily increase your SaaS conversion rate and revenue.
But the problem is that many SaaS marketers are maintaining a poor habit and they don't know how to change it. Instead of placing customers at the centre of each decision and adopt a customer centric approach, they continue to embrace a "product-centric" approach to marketing.
They don't listen and talk to their customers.
So, how do you build a customer-first marketing strategy for your SaaS and get more customers?
Before diving into examples that will help you improve your marketing, here's an overview of the best strategies:
- #1 Change your mindset
- #2 Focus on your customers not on your product
- #3 Adopt the right marketing tools
Don't like to read? Good news! We prepared a video for you! 😁
#1 Change your mindset
There is a big shift happening right now and this change is operated by one set of people: customers.
With social media, customers took the power. They’re not captive anymore. They no longer want your brand to display intrusive ads everywhere and all the time. They don’t want a product, they want a solution to their problem.
Today, customers are very powerful. They are in control. They can skip your ads with a single click. Or even use an adblocker.
People have the power to share their experiences across multiple channels at any time. It can be on Twitter, Facebook, Instagram, TikTok. And they’ll do this with or without you.
Remember that “What customers are saying on social media is what they’re saying to the world”.
You really need to understand this shift of paradigm.
So as a marketer, you need to think about what you can do to bring value to customers.
And you need to show them that you care.
If you can create something of value for your customers, they will begin to trust your brand, engage with you, share your solution, and start to build a relationship with you.
But you will only succeed by being customer-centric.
#2 Focus on your customers not on your product
As a marketer you should no longer put your product first but your customer first.
Without talking directly with your customers, you’re just creating products or messages based on your own assumptions.
So the more conversations you have with your customers, the more they’re going to get to know you as an individual rather than just a product.
They will see the humans behind your brand. And humans buy from humans.
So start by talking to your customers that left a positive review on your product but also the one that left a negative review and do this on a regular basis.
You’ll have a much more accurate picture of what your customers like and what they don’t.
#3 Adopt the right marketing tools
CMOs today spend more time on technology than ever before.
And adopting the right marketing tools in a digitally-driven world is crucial for business success.
We’re in the new era of personalization.
So you need tools that give you the ability to build a personal relationship with your customers.
Let me explain to you what personalization is.
From a Customer-First Marketing perspective, personalization is about understanding what customers want, when they want it, and how they want to receive it.
So to be fully customer centric, you need tools that allow you to gather insights and feedback from your customers, incorporate those findings into your marketing strategy, and interact with your customers as often as possible.
Customer-First Marketing starts with getting to know your customers, understanding their needs and providing value for your customers.
What you will build based on the feedback your customers give you is going to be unique to your brand.
This will build trust with your customers, increase your conversion and revenue.
If you want to build a Customer-First Marketing strategy for your SaaS business and increase your revenue, you should:
- Adopt a customer-centric approach
- Bring value to customers
- Engage with them and build a genuine relationship
- Collect feedback and insights
- Adopt the right marketing tools and use personalization
Following these steps should help you boost your conversion rate and increase your sales, but most importantly, build meaningful relationships with your customers.
PS: If you want to start engaging with your customers using personalized videos, you can try Vuzers for free.